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Mo, Tingting

Mo, Tingting

中南财经政法大学

6

H指数

9

论文数

56

被引数

H指数、论文数、被引数仅支持在APP上查看和修改扫描二维码即可下载APP

Mo, Tingting,现任职于中南财经政法大学,曾任职于PSB Paris School of Business、艾克斯马赛大学等机构,个人H指数为6,累计发表论文9篇,论文总被引数累计56次,主要研究方向涵盖商学,管理学和会记学、社会学、计算机科学、环境科学等领域,在Resources, Conservation and Recycling、Journal of Business Research和Journal of Service Research顶级期刊累计发表4次

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  • 发表期刊
  • 资讯动态
  • 发表论文
  • 引用关系
更好的自己和更好的我们:探索中国Z世代消费者减少塑料污染的个人和集体动机

Better self and better us: Exploring the individual and collective motivations for China's Generation Z consumers to reduce plastic pollution

纽卡斯尔大学

2022

被引数:13

Resources, Conservation and Recycling

Wang, Yichuan

Consumer motivation,Engagement,Generation Z,Plastic pollution,Recycling intention
“我一定做了什么好事”:用因果报应的信念为奢侈消费辩护

“I must have done something good”: Justifying luxury consumption with karmic beliefs

弘毅大学

2022

被引数:0

Journal of Business Research

Wong, Nancy Yee Ching

Belief in a just world,Karma,Luxury,Promotion focus
消费者通过小屏幕设备抱怨更激烈:空间拥挤感知的作用

Consumers Complain More Fiercely Through Small-Screen Devices: The Role of Spatial Crowding Perception

华中科技大学

2020

被引数:4

Journal of Service Research

周元元

complaint devices,complaint intensity,online environment,screen size,spatial crowding perception
脱颖而出与合群:奢侈品价值认知与文化适应

Standing out vs fitting in: luxury value perception and acculturation

中南财经政法大学

2019

被引数:7

International Marketing Review

Wong, Nancy Yee Ching

Acculturation,American culture-oriented values,Chinese culture-oriented values,Luxury value perception,Self-improvement values
“收入与教育”再探——中国消费者奢侈品消费中“家庭面子”和性别的作用

“Income vs. education” revisited – the roles of “family face” and gender in Chinese consumers' luxury consumption

中南财经政法大学

2021

被引数:7

Asia Pacific Journal of Marketing and Logistics

Mo, Tingting

China,Concern for face,Educational level,Gender,Income level,Luxury consumption
做大一个令人兴奋的品牌:品牌个性、标志尺寸和品牌评估

Making an exciting brand big: Brand personality, logo size and brand evaluation

上海大学

2020

被引数:6

Canadian Journal of Administrative Sciences

Mo, Tingting

brand evaluation,brand personality,consumption situation,logo size,processing fluency

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